Mazda Kiyora (meaning ‘clean and pure’ in Japanese) represents the harmony between driving pleasure and environmental and safety features aspired to in Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom.”
Mazda Kiyora
The concept of “Kiyora” helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme. Equipped with Mazda’s next generation 4 cylinder direct injection engine and featuring the company’s unique Smart Idle Stop System, the car achieves excellent fuel economy and low CO2 emissions. The improved aerodynamic performance of Nagare design also contributes to this. The new Mazda concept car is based on an all-new platform designed to maximize weight reduction and a high level of safety, in pursuit of enhanced driving pleasure. It also features an interior design and new functions that support a youthful lifestyle.
Joining the Mazda Kiyora concept car on Mazda’s stand at the Paris show, the Mazda MX-5 facelift will make its world debut, together with the Mazda6 equipped with Mazda’s newly developed MZR-CD 2.2-liter turbo diesel engine, and the Mazda2 powered by a MZ-CD 1.6-liter diesel.
Officially titled the Mondial de l’Automobile, the Paris motor show press days are October 2 and 3, and the public days are October 4 to 19. Mazda will hold its press conference on Thursday, October 2, at 12:15 p.m. (local time).
2008 Paris International Motor Show vehicle exhibits
| Reference exhibits | Concept car | Mazda Kiyora (World Premiere) |
| Scheduled for sale | Mazda MX-5 facelift (World Premiere) European Specification Mazda6 MZR-CD 2.2 (World Premiere) European Specification Mazda2 MZ-CD 1.6 (World Premiere) European Specification | |
| Models currently on the market | Mazda2, Mazda3, Mazda5, Mazda6, Mazda CX-7, Mazda BT-50 pickup | |
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